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https://freight.cargo.site/t/original/i/S2986365108656250926070618655613/AB_Placeholder.png
<h2>COMING SOON</h2>A home bakery redefining what “home-made” actually means. <br />
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<span class=""></span><span class="button-4">Strategy</span> <span class="button-4">Identity</span> <span class="button-4">Digital</span>
https://freight.cargo.site/t/original/i/I2986383408804049481852427963261/GGS_Placeholder.png
<h2>COMING SOON</h2>A women's fitness community built around a wider picture of what strength looks like.<br />
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<span class="button-4">Strategy</span> <span class="button-4">Identity</span> <span class="button-4">Digital</span>
https://freight.cargo.site/t/original/i/L2986486572238728446593549994877/Blended_MotionAds_EverythingInOnePlace_Set02_Frame01.mp4
<h2><b>BLENDED<br /></b></h2>
<span style="color: rgb(157, 157, 157);">A money app for co-parents to manage shared expenses. At Thought Matter. <br />
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<span class="button-4">Product</span> <span class="button-4">Digital</span> <span class="button-4">Marketing</span>
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https://freight.cargo.site/t/original/i/T2986502713822322473178467404669/LionKing.jpg
<h2>DISNEY THEATRICALS x SVA</h2>A redesign of the iconic "Lion King" mask, rebuilt from the nine animals in the show, each as its own print.<br />
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<span class="button-4">Concept</span> <span class="button-4">Illustration</span>
https://freight.cargo.site/t/original/i/I2986504580245441107037190359933/A4---4.png
<h2>SVA YEARBOOK 2023</h2>Young Ones 2023 ADC Merit Award-winning editorial documentation of SVA’s Class of 2023.<br />
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<span class="button-4">Editorial</span> <span class="button-4">Art Direction</span> <span class="button-4">Photography</span> <span class="button-4">Motion</span>
https://freight.cargo.site/t/original/i/L2986517774168459363351726394237/saphh-lit_still_04.png
<h2>GENEVA</h2>A group-community app, acquired by Bumble. <br />
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<span class="button-4">Brand</span> <span class="button-4">Product</span> <span class="button-4">Go-to-Market </span>
https://freight.cargo.site/t/original/i/E2986536261606050499506613259133/A4---5.png
<h2>TIGER BALM</h2>A self-initiated concept rebrand rooted in the Chinese herbology behind the product. Reworked a brand built for one product into a system that holds across the many they sell now.<br />
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<span class="button-4">Identity</span> <span class="button-4">Packaging</span> <span class="button-4">Motion</span>
https://freight.cargo.site/t/original/i/O2986576272759967072187454327677/DB_SV_04.jpg
<h2>SYNAPSE CONCLAVE 2026</h2>A panel on AI and intimacy with Daniel Barcay at India's leading AI conference.<br /><br />
<span class="button-4">AI</span> <span class="button-4">Concept</span> <span class="button-4">Design</span>
https://freight.cargo.site/t/original/i/Z2986578512471398781632663784317/MCC_LogoAnimation.mp4
<h2>MADEIRA CABLE CAR</h2>A self-initated identity for the cable car over Funchal, Portugal. A system drawn from Portuguese tile patterns, with signage legible from a distance.<br />
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<span class="button-4">Identity</span> <span class="button-4">Experiential</span> <span class="button-4">Motion</span>
https://freight.cargo.site/t/original/i/N2986588178288592244332067294077/TEM_TE_Posters-2.png
<h2>EGYPTIAN MUSEUM</h2>A self-initiated rebrand for Cairo's Egyptian Museum. A multi-directional type system off hieroglyphics, where the lines around the text tell you which way to read.<br /><br />
<span class="button-4">Identity</span> <span class="button-4">Motion</span>
https://freight.cargo.site/t/original/i/D2986603543042899838860347050877/Tabloid-Inside.jpg
<h2>NYCxDESIGN FESTIVAL</h2><span style="color: rgb(157, 157, 157);">Thought Matter's event at the 2026 NYCxDesign festival, called Good Neighbor. Questioning what it means to be a good neighbor today. <br /><br />
<span class="button-4">Identity</span> <span class="button-4">Experiential</span> <span class="button-4">Editorial</span><br />
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https://freight.cargo.site/t/original/i/L2988095185931137661689394891645/Psychedelics.png
<h2>SYNAPSE 2024<br /></h2>A panel on psychedelics with Vidita Vaidya at India's leading AI conference. <br />
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<span class="button-4">AI</span> <span class="button-4">Concept</span> <span class="button-4">Design</span> <span class="button-4">Motion</span>
https://freight.cargo.site/t/original/i/Q2988100984720477464508074036093/Made-in-Heaven.png
<h2>MADE IN HEAVEN</h2>Self-initiated title sequence for the Prime Video series, built from custom linoleum prints. <br />
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<span class="button-4">Concept</span> <span class="button-4">Design</span> <span class="button-4">Motion</span>
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2026-07-13T17:30:39+00:00
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