BLENDED

A money app for co-parents to manage shared expenses. Produced at Thought Matter.

Product Digital Marketing

NYCxDESIGN FESTIVAL

Thought Matter's event at the 2026 NYCxDesign festival, called Good Neighbor. Questioning what it means to be a good neighbor today.

Identity AI Editorial

COMING SOON

A home bakery redefining what “home-made” actually means.

Strategy Identity Digital

DANIEL BARCAY AT SYNAPSE CONCLAVE

A panel on AI and intimacy with Daniel Barcay at India's leading AI conference.

AI Creative Direction Design

COMING SOON

A women's fitness community built around a wider picture of what strength looks like.

Strategy Identity Digital

THOUGHT MATTER

Additional work done at Thought Matter available upon request.

VIDITA VAIDYA AT SYNAPSE CONCLAVE

A panel on psychedelics with Vidita Vaidya at India's leading AI conference.

AI Creative Direction Motion

GENEVA

A group-community app, acquired by Bumble. Brand design and product marketing work, live on Geneva's site.

Brand Product Go-to-Market

SVA YEARBOOK: FINDING YOUR VOICE

Young Ones 2023 ADC Merit Award-winning editorial documentation of SVA’s Class of 2023.

Editorial Art Direction Photography Motion

DISNEY THEATRICALS x SVA

A redesign of the iconic "Lion King" mask, rebuilt from the nine animals in the show, each as its own print.

Created with special permission for education purpose only. Materials may not be used or reproduced. ©Disney

Concept Illustration

TIGER BALM

A self-initiated concept rebrand rooted in the Chinese herbology behind the product. Reworked a brand built for one product into a system that holds across the many they sell now.

Identity Packaging Motion

EGYPTIAN MUSEUM

A self-initiated rebrand for Cairo's Egyptian Museum. A multi-directional type system off hieroglyphics, where the lines around the text tell you which way to read.

Identity Motion

MADEIRA CABLE CAR

A self-initated identity for the cable car over Funchal, Portugal. A system drawn from Portuguese tile patterns, with signage legible from a distance.

Identity Environmental Motion

SIMRAN

WORK

ABOUT

CONTACT

©️ 2026